Our campaign

SAD is a big problem

In many ways, SAD is proving detrimental. This cannot go on.

Why take a preventative approach?

We are advocating a better way to tackle the world’s mental health crisis.

Our solutions

How we find solutions

Today’s health challenges require fresh thinking. Through our research we are developing ‘another way’.

A new model: 3P3C

Our unique approach to fostering better mental health has 7 key elements.

Join our campaign

Work with us

If you are interested in being part of a global movement to reduce SAD, we would very much like to hear from you.

Vacancies

We employ people all over the world and our needs change frequently – so please bookmark this page.

Contact us

If you would like to find out more about what we do, or get involved please get in touch with us.

           

Our campaign

SAD is a big problem

In many ways, SAD is proving detrimental. This cannot go on.

Why take a preventative approach?

We are advocating a better way to tackle the world’s mental health crisis.

Our solutions

How we find solutions

Today’s health challenges require fresh thinking. Through our research we are developing ‘another way’.

A new model: 3P3C

Our unique approach to fostering better mental health has 7 key elements.

Join our campaign

Work with us

If you are interested in being part of a global movement to reduce SAD, we would very much like to hear from you.

Vacancies

We employ people all over the world and our needs change frequently – so please bookmark this page.

Contact us

If you would like to find out more about what we do, or get involved please get in touch with us.

           

Why take a preventative approach to SAD?

Stress, anxiety and depression are a natural part of life. Like all feelings and moods, it’s likely they have conferred, in our ancestral past, some kind of evolutionary benefit. For this reason, depending on the genes we’ve inherited, some of us may be more prone to them than others.

Feeling stressed, anxious or depressed, now and then, is all part of life’s rich tapestry of emotions. We can be mentally healthy and still experience these feelings, albeit less frequently, less intensely and for shorter periods of time than would be applicable for a clinical diagnosis of stress, anxiety or depression (which we refer to collectively as SAD). Mental unwellness arises when we feel overwhelmed by SAD.

SAD is part of our evolution

Modern life appears to be creating an environment in which SAD, sadly, can flourish. External factors (such as the demands, pressures and habits of our times) are certainly a part of this. What we have also observed in our clinical practice is a prevalence of misunderstandings about how to relate to inner thoughts, feelings and moods. Alleviating SAD involves addressing these misunderstandings.

This gives us good reason to suppose that equipping ourselves from the outset with knowledge and skills with which we can manage our thoughts, feelings and moods will provide a protective factor that reduces the likelihood of experiencing SAD intensely, frequently or at all.

This is why our studies are investigating a unique approach that could create effective preventative mental health programmes.